UNLEASH YOUR INNER MARKETER WITH THIS IN-DEPTH MARKETING COURSE THAT DIVES DEEP BEYOND THE BASICS.
Nexion Travel Group is excited to deliver the new Master Marketing Symposium July 16-18, 2019 to our members, which will provide an in-depth marketing course that dives deep beyond the basics. If you’re serious about mastering your marketing skills, this is a must-attend event.
The Master Marketing Symposium includes a medley of classroom, small group collaboration and one-on-one sessions that focuses on a variety of subjects. You’ll:
- Dig deep into the components of your marketing plan
- Work in a small group on practical application
- Learn from industry marketing experts
- Consult with graphic designers, media and communications experts
- Receive follow up coaching with Nexion Travel Group’s marketing experts with the opportunity to present your marketing plan to participating supplier partners
Your investment includes:
- Three days of serious marketing content as teased above
- Pre- and post-virtual sessions that will provide additional guidance from Nexion Travel Group leadership and industry marketing experts
- Your brain food to keep you rejuvenated and sharp during the event (hotel, air and transportation costs will be the responsibility of attendees. A discounted room rate will be available at the conference hotel.)
HOTEL / TRAVEL INFORMATION
*Hotel and airline fees are the responsibility of each attendee. As you should be selling travel protection to your customers, so should you purchase travel insurance to cover cancellations or unforeseen emergency situations. Travel professionals have access from some of our insurance supplier partners to purchase annual insurance coverage; see their supplier page for details.
The Nexion Travel Group Marketing Symposium will take place at the Hyatt Regency Mall of America. Room block information coming soon.
The special room night pricing will be published soon!
WHEN:
Tuesday, July 16, 2019 – Thursday, July 18, 2019
WHERE:
Hyatt Regency Bloomington Minneapolis – Mall of America
3200 E 81st St.
Bloomington, MN 55425
(952) 922-1234
AGENDA
DAY 1 - July 16
12:30 – 1:00 pm
Registration
1:00 – 1:45pm
Welcome
1:45 – 3:00pm
Branding
- How you differentiate yourself in a crowded marketplace?
- Understanding and articulating your value
- What’s in a name? Picking the right name and logo for your business
- Developing your elevator pitch/unique selling proposition
- Why do people want to do business with you?
- How does your mission statement connect to your brand?
- Identifying what you hope to achieve with your brand
- Is your brand aligned with your audience?
- Why is it important to brand?
- Various ways to communicate your brand
3:00 – 4:00pm
Database Development
- Why is it important to have a database?
- Leveraging your database as a marketing tool
- Type of information you should be capturing
- Strategies on how to collect that information
- How to use database for acquisition and retention marketing
- Best Practices
- AgentMate
4:00 – 4:15pm
Break
4:15 – 5:00pm
Public Relations
- How can you incorporate PR to get your name/brand/expertise in to the marketplace?
- What is PR?
- What tactical initiatives should you be looking at?
- Use of news releases when you achieve something
- Local speaking opportunities
- Establishing yourself as an expert
5:00 – 5:30pm
TLG and Nexion Marketing Tools
- Engagement
- Agent Profiler
- Leader’s Edge Websites
- OnTarget/ESP
6:00 – 7:00pm
Welcome Cocktail Reception
- Dinner on own
DAY 2 - July 17
7:00 – 8:00am
Breakfast
8:00 – 10:30am
Social Media and Online Strategy
- Ways to drive traffic to your website
- SEO/SEM
- Web presence vs web strategy
- Finding “influencers” who can open doors
- Blogs
- Putting together an integrated strategy
13:30 – 10:45am
Break
10:45 – 12:00pm
Consumer Events
- What type of event should you hold? How do you hold a consumer event? How much should you budget?
- Do’s and Don’ts on requesting support from suppliers
- Importance on understanding ROI
- How do you get people to come?
- How do you stimulate booking demand?
12:00 – 1:00pm
Lunch
1:00 – 2:00pm
Budgeting and ROI
- Effective goal setting
- Establishing marketing tactics that deliver the best ROI
- Understanding which initiatives are best for each specific circumstance (not a cookie cutter situation)
- Setting a marketing budget
- What strategies should be leveraged to measure ROI?
- More bang for less buck (cross marketing)
2:00 – 2:30pm
Putting it all together
2:30 – 2:45pm
Break
2:45 – 5:00pm
Break Outs
Small groups will work on detailed marketing plans and go through exercise, working with series of vendors to develop and execute key marketing tactics.
5:00 – 7:00pm
Your Marketing Checkup – One-On-One Vendor Appointments
- Graphic Artists
- Headshot station
- AgentMate
- Public Relations
- Social Media
- Supplier Marketing Tools and Programs
- OnTarget
- Agent Profiler/Leaders Edge
- Budgeting and Measuring ROI
- Writing Effective Emails
- Filming elevator pitches
7:30 – 9:30pm
Supplier Dinners
You’ll be paired with a supplier (they’ll send the invite) in groups to attend a dinner for an evening of fun and good conversation.
DAY 3 - July 18
7:00 – 8:00am
Breakfast
8:00 – 11:30am
Break Outs
Small groups will work on detailed marketing plans and go through exercise, working with series of vendors to develop and execute key marketing tactics.
11:30 – 12:15pm
Lunch
12:15 – 3:15pm
Agent Presentations
Each break-out group will present their marketing plan.
3:15 – 3:30pm
Jackie’s Wrap Up
Nexion Travel Group reserves the right to make changes to the Master Marketing Symposium agenda at its discretion and without notification; please ensure when making travel/air arrangements to book flights that allow you to participate in ALL Master Marketing Symposium activities/discussion.
CONTACT US
For Questions about the Master Marketing Symposium:
- For event inquiries: events@nexion.com
- For additional course / eligibility information: education@nexion.com
- For supplier participation: marketing@nexion.com
REGISTRATION COMING SOON!
To attend the Master Marketing Symposium, you must submit an application first, which will be vetted a team of marketing experts. Please include as much detail as possible, so we can best capture your marketing experience. You will then be contacted by a Nexion Travel Group team member in approximately two business days with more information and/or link to register. Applications will open soon! Check back later for more information!