AGENDA

  • 7:00 – 8:30 a.m. Breakfast & Registration
  • 8:30 – 9:15 a.m. Welcome/ Opening General Session — Components of a Strong Marketing Plan
    What exactly is a marketing plan? Why is it important to you and your business? The key to a successful travel agency is being able to attract clients who are willing to use its services. Travel Leaders Group Chief Marketing Officer Stephen McGillivray and Nexion Travel Group President Jackie Friedman will unravel the mystery of a strong marketing plan and share tips that will help lay the foundation and ensure you get the most out of this event.
  • 9:15 – 10:15 a.m. Building Your Brand – Your brand is one of the most important aspects of your travel agency and can help distinguish you from your competitors. Ryan McElroy, CEO Travel Agency Tribes will help you understand what branding is and how to create both your personal and business brand.
  • 10:15 – 10:30 a.m. Break
  • 10:30 a.m. – 11:00 a.m. Rebranding presented by Ken Muskat, EVP chief operating officer, MSC Cruisesmore information soon to come 
  • 11:00 a.m. – 12:15 p.m. Working Your Database – Do you find yourself wondering where your next sale will come from or how to find more clients? What if the answer was inside of your existing database? Learn with Cris De Souza vice president of sales & marketing, Nexion Travel Group, Isaac Cymrot vice president of industry relations, Travel Insured & Kevin Kimes vice president of leisure travel product management, Travel Leaders Group about how your database is a wealth of information just waiting to be excavated!
  • 12:15 – 1:30 p.m. Lunch
  • 1:30 – 2:45 p.m. Social Media & Online Strategy – Part 1
    Facebook, Twitter, LinkedIn, Instagram and Blogging.  You’ve heard of these social media or online platforms, but are you using them correctly? Are you leveraging these tools in your business to their fullest potential?  How does Search Engine Marketing and Search Engine Optimization fit in?  Do you spend time and energy posting updates but are disappointed by the lack of engagement? Our digital marketing experts, Brian Hegarty, vice president of marketing, Travel Leaders Group, Sara Lantto, director of digital marketing, Travel Leaders Group and Rich Ferrucci, business development & education manager, Nexion Travel Gorup will share tips and best practices to help you take your social media and online presence to the next level.
  • 2:45 – 4:00 p.m. Maximizing Your Marketing with Nexion Travel Group & Travel Leaders Group Tools
    Are you aware of the tools available to you with Nexion Travel Group and Travel Leaders Group? Are you using myNexion to its fullest? Are you taking advantage of Agent Profiler and Leaders Edge?  Learn more about the tools available to you to help maximize your marketing!
  • 4:00 – 4:15 p.m. Break
  • 4:15 – 4:45 p.m. Janet Bava chief marketing officer, AmaWaterways featured speaker presentation
  • 4:45 – 6:00 p.m. Marketing Zone – In the Marketing Zone, meet with onsite experts (social media, copywriters, graphic artists, supplier coaches) to get tips and practical advice you can implement in your business. Plus, you’ll have time to visit with Nexion Travel Group and Travel Leaders Group coaches on building your marketing budget and creating tactical plans.
  • 6:30 p.m. – 7:30 p.m. Cocktail Party & Group Photo

Dinner on own.

  • 7:30 -8:30 a.m. Breakfast
  • 8:30 – 9:30 a.m. Planning / Executing Consumer Events – Have you ever wanted to host your clients and friends at a local event to educate them about your agency or promote a particular itinerary or upcoming group, but just aren’t sure where to start? This interactive panel featuring executives from Princess Cruises, Royal Caribbean International and Globus family of brands will feature our supplier partners and Events team to provide you with tips for success in hosting your next event.
  • 9:30 – 10:30 a.m. Social Media & Online Strategy Part 2 – Facebook, Twitter, LinkedIn, Instagram and Blogging. You’ve heard of these social media or online platforms, but are you using them correctly? Are you leveraging these tools in your business to their fullest potential? How does Search Engine Marketing and Search Engine Optimization fit in? Do you spend time and energy posting updates but are disappointed by the lack of engagement? Our digital marketing experts will share tips and best practices to help you take your social media and online presence to the next level.
  • 10:30 – 10:45 a.m. Break
  • 10:45 a.m. – 12:00 p.m. Budgeting & Measuring ROI – Let’s get serious about the numbers! Developing a realistic marketing budget is imperative for the sustainability and profitability of your agency. Camille Olivere senior vice presidnet of sales, Norwegian Cruise Line and Cris De Souza explain why it’s so important and how to make the most out of any budget as these experts share insights on cross promotion, leveraging co-op funds and how to measure ROI.
  • 12:15 – 1:15 p.m. Lunch
  • 1:15 – 1:45 p.m. Make Yourself Retainable & Relatable – Bringing in new clients is only part of the equation. So what’s next? You must be able to relate to your clients to make a connection, understand their needs and close the sale. But, the work doesn’t stop there! You also need to be retainable to ensure your clients come back over and over for future travel needs. Learn how to make yourself both retainable and relatable in this informative session with Jackie Friedman and Rich Ferrucci.
  • 1:45 – 2:30 p.m. Leveraging Public Relations – Public Relations can be an invaluable tool for your agency. Learn how to leverage public relations so you can effectively pitch yourself and your business to reporters.  Berit Griffin, Senior Public Relations Specialist will show you how to take advantage of this free marketing tool and publicize your expertise.
  • 2:30 – 2:45 p.m. Supplier moment – more information soon to come
  • 2:45 – 3:00 p.m. Break
  • 3:00 – 4:30 p.m. Marketing Zone  Part 2 – In the Marketing Zone, meet with onsite experts (social media, AgentMate, copywriters, graphic artists, supplier coaches) to get tips and practical advice you can implement in your business. Plus, you’ll have time to visit with Nexion Travel Group and Travel Leaders Group coaches on building your marketing budget and creating tactical plans.
  • 4:30 – 5:30 p.m. Work on Your Marketing Plan (experts available)
  • 6:30 p.m. Dinner on-site

  • 7:30 – 8:30 a.m. Breakfast
  • 8:30 – 9:45 a.m. Marketing Study Hall (experts available)
  • 9:45 – 10:00 a.m. Break
  • 10:00 a.m. – 12:00 p.m. Presentations & Debrief
  • 12:00 – 1:15 p.m. Lunch
  • 1:15 – 2:15 p.m. Continuation of Presentations & Debrief
  • 2:15 – 3:00 p.m. Final Words, Q&A and Certificates

Nexion Travel Group reserves the right to make changes to the Marketing agenda at its discretion and without notification; please ensure when making travel/air arrangements to book flights that allow you to participate in ALL Marketing activities/discussion.