Nexion Master Marketing Symposium - Unleash Your Inner Marketer
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Nexion is excited to deliver the new Master Marketing Symposium to our members, which will provide an in-depth marketing course that dives deep beyond the basics. If you’re serious about mastering your marketing skills, this is a must-attend event.


*Hotel and airline fees are the responsibility of each attendee. As you should be selling travel protection to your customers, so should you purchase travel insurance to cover cancellations or unforeseen emergency situations. Travel professionals have access from some of our insurance supplier partners to purchase annual insurance coverage; see their supplier page for details.

The Nexion Marketing Symposium will take place at the Hilton Minneapolis/St. Paul Airport Mall of America Hotel. A block of rooms has been reserved for June 20, 2017 – June 22, 2017.

The special room rate of  $169.00 per night will be available until May 30 or until the group block is sold-out, whichever comes first.  To book directly through our room block, please click here.


Tuesday, June 20, 2017 – Thursday, June 22, 2017


Hilton Minneapolis- Mall of America
3800 America Boulevard East
Bloomington, Minnesota 55425


DAY 1 - June 20

12:30 – 1:00 pm


1:00 – 1:45pm


1:45 – 3:00pm


  • How you differentiate yourself in a crowded marketplace?
  • Understanding and articulating your value
  • What’s in a name? Picking the right name and logo for your business
  • Developing your elevator pitch/unique selling proposition
  • Why do people want to do business with you?
  • How does your mission statement connect to your brand?
  • Identifying what you hope to achieve with your brand
  • Is your brand aligned with your audience?
  • Why is it important to brand?
  • Various ways to communicate your brand

3:00 – 4:00pm

Database Development

  • Why is it important to have a database?
  • Leveraging your database as a marketing tool
  • Type of information you should be capturing
  • Strategies on how to collect that information
  • How to use database for acquisition and retention marketing
  • Best Practices
  • AgentMate

4:00 – 4:15pm


4:15 – 5:00pm

Public Relations

  • How can you incorporate PR to get your name/brand/expertise in to the marketplace?
  • What is PR?
  • What tactical initiatives should you be looking at?
  • Use of news releases when you achieve something
  • Local speaking opportunities
  • Establishing yourself as an expert

5:00 – 5:30pm

TLG and Nexion Marketing Tools

  • Engagement
  • Agent Profiler
  • Leader’s Edge Websites
  • OnTarget/ESP

6:00 – 7:00pm

Welcome Cocktail Reception

  • Dinner on own
DAY 2 - June 21

7:00 – 8:00am


8:00 – 10:30am

Social Media and Online Strategy

  • Ways to drive traffic to your website
  • Web presence vs web strategy
  • Finding “influencers” who can open doors
  • Blogs
  • Putting together an integrated strategy

13:30 – 10:45am


10:45 – 12:00pm

Consumer Events

  • What type of event should you hold? How do you hold a consumer event? How much should you budget?
  • Do’s and Don’ts on requesting support from suppliers
  • Importance on understanding ROI
  • How do you get people to come?
  • How do you stimulate booking demand?

12:00 – 1:00pm


1:00 – 2:00pm

Budgeting and ROI

  • Effective goal setting
  • Establishing marketing tactics that deliver the best ROI
  • Understanding which initiatives are best for each specific circumstance (not a cookie cutter situation)
  • Setting a marketing budget
  • What strategies should be leveraged to measure ROI?
  • More bang for less buck (cross marketing)

2:00 – 2:30pm

Putting it all together

2:30 – 2:45pm


2:45 – 5:00pm

Break Outs

Small groups will work on detailed marketing plans and go through exercise, working with series of vendors to develop and execute key marketing tactics.

5:00 – 7:00pm

Your Marketing Checkup – One-On-One Vendor Appointments

  • Graphic Artists
  • Headshot station
  • AgentMate
  • Public Relations
  • Social Media
  • Supplier Marketing Tools and Programs
  • OnTarget
  • Agent Profiler/Leaders Edge
  • Budgeting and Measuring ROI
  • Writing Effective Emails
  • Filming elevator pitches

7:30 – 9:30pm

Supplier Dinners

You’ll be paired with a supplier (they’ll send the invite) in groups to attend a dinner for an evening of fun and good conversation.

DAY 3 - June 22

7:00 – 8:00am


8:00 – 11:30am

Break Outs

Small groups will work on detailed marketing plans and go through exercise, working with series of vendors to develop and execute key marketing tactics.

11:30 – 12:15pm


12:15 – 3:15pm

Agent Presentations

Each break-out group will present their marketing plan.

3:15 – 3:30pm

Jackie’s Wrap Up


Nexion reserves the right to make changes to the Master Marketing Symposium agenda at its discretion and without notification; please ensure when making travel/air arrangements to book flights that allow you to participate in ALL Master Marketing Symposium activities/discussion.


For Questions about the Master Marketing Symposium:


To attend the Master Marketing Symposium, you must submit an application first, which will be vetted a team of marketing experts. Please include as much detail as possible, so we can best capture your marketing experience. You will then be contacted by a Nexion team member in approximately two business days with more information and/or link to register. Thank you!